You need help, and here I am.
My services are broken into 5 categories.
1:1 sessions for clarity, direction, and solid business support.
A full deep dive into your operations, finances, team, and systems.
When you know what needs to happen — but you need help.
Hands-on classes and trainings that make complex topics feel doable
Keynotes, panels, content partnerships, and creative brand collabs.
ADVICE & STRATEGY SESSIONS
Sometimes you just need someone to talk to…
Whether you're stuck on something specific, need a little clarity, or need another business person to strategies with, this is a great way to get expert eyes on your business fast.
Clients have used these sessions to:
Review a business plan before signing a lease
Get advice on team structure or new hires
Talk through leadership issues
Work through burnout or big decision fatigue
Plan a cafe opening or expansion
Make sense of numbers - P&L or Sales Data review
Get feedback on training docs or pricing strategies
Map out their next 90 days
Need more support?
Multi-session clients receive a discounted rate - payment plans are available. Contact me for more details.
You don’t need to have it all figured out — come as you are. We’ll get you unstuck and moving forward.
What’s Included with Your Strategy Session:
Pre-Call Business Review:
I’ll spend 30 minutes reviewing any materials you send (menus, org charts, notes, numbers — whatever you’ve got pertaining to the focus of the call).1 Hour Live Session:
We’ll meet virtually for a focused strategy session tailored to your current needs. I’ll guide the conversation, offer insights, and help you make clear next steps, fitting in as much as we can in an hour to make the most of the call.Call Recording:
You’ll receive a full video recording of our session so you can revisit the conversation anytime (no need to take notes frantically).
Book your session now
For those who are truly ready to invest in the success of their cafe business.
This is my most impactful service — and the one I love doing most.
The audit is where we zoom out and look at your entire business: operations, financials, sales data, systems, team structure, menu, training, and more.
Whether you’re scaling fast or feeling like everything’s on fire, I’ll help you get clear on what’s working, what’s not, and exactly what to do next.
You’ll walk away with a strategic roadmap and real, actionable steps to get your cafe back on track — or ready to grow.
Starts at $4,500
Project Management
& Change Leadership
When you know what needs to happen — but you don’t have the time, systems, or headspace to make it real.
Sometimes you just need someone who can take a major task off your plate and run with it — someone who understands the details, moves like an owner, and actually knows what they’re doing. That’s me.
I’m not just a contractor or an extra set of hands. I’m a former cafe owner who’s done this kind of work over and over again — across all kinds of shops, teams, and operational structures. I bring experience, strategy, and the kind of care you usually only get from someone who owns the place. But beyond getting the job done, I also help lead your team through the change itself — the communication, training, and cultural shifts that make a new system actually work. Because if your people don’t understand what’s happening or why, no process will ever stick.
If there’s a big project that’s been sitting on your to-do list for too long, I’ll get it done — efficiently, effectively, and with systems (and people) that actually last.
Services are offered on an hourly retainer basis starting at $300 per hour. Hourly rate is discounted based on how many hours are committed — see examples below.
How other clients have utilized me in this way…
Menu Costing & Pricing Analysis
I build a custom recipe costing system for your business that breaks down each item by ingredient, portion, and margin. It's a detailed and accurate tool designed to give you full clarity on your pricing — and it’s built so your team can update it easily as your costs change.
-
Knowing your margins on every product is one of the most important things you can do to run a sustainable business.
This tool doesn’t just give you numbers — it gives you control. You’ll walk away with a fully customized recipe costing system that’s accurate, easy to update, and designed to grow with your business.
It also becomes a living library of all your recipes in one place — something your team can rely on for years to come.
-
A custom-built Google Sheet tailored to your cafe or bakery, designed to cost every menu item based on your actual inventory and portion sizes.
We’ll start with an intake session so I can understand your business offerings and recipes. From there, I’ll use your recipes and inventory costs to build out your sheet.
When completed, we will finish with a pricing strategy session where I will review all of your costs, how your sheet works, and my suggested pricing structure for your menu. -
This service is billed on an hourly retainer, starting with a 5-hour minimum.
Most menu costing projects fall between 5–40+ hours, depending on the size and complexity of your menu and operations. The scope is also highly dependent on how much work you and your team are able to contribute during the process.
No judgment — I’ll meet you where you’re at. But the more prep and clarity you bring, the faster (and more affordable) the project can be.Retainers start at $1,500
Payment plans are available
👉 [Schedule a Consultation]
Want a more affordable DIY approach?
Check out my collaboration project with my colleague Laila Ghambari: a drink menu costing tool recommended for cafes with simpler, straight-forward menus that you can do yourself!
Manager Leadership & Development
Your managers have the power to transform your business — but only if they have the tools, training, and structure to lead well.
When managers are supported with clear expectations, real-time feedback, and systems that keep them focused, everything in your shop runs more smoothly.
From setting goals to tracking numbers to leading their teams, this is how we build confident internal leadership that doesn't depend on you being there every day. It’s one of the most meaningful and lasting shifts I help cafe owners make inside their business.
-
Promoting someone into management doesn’t automatically make them a leader — and without structure, even the best managers struggle to perform at their potential. Most cafe owners don’t have the time or bandwidth to set clear goals, track progress, and coach their managers through results. That’s where I come in.
This service builds the infrastructure and rhythm for leadership growth: we create a consistent practice of goal setting, number tracking, and execution. Managers learn how to lead their teams toward those goals — and you get clarity on what’s happening without having to be in the shop every day.
It’s not just about developing one person — it’s about creating a system of accountability and ownership that drives results across your business forevermore — setting the stage for ANY manager to step in the role and be successful.
-
This service is a fully supported leadership system designed to help your managers actually run the business — with the structure, coaching, and tools they need to succeed. It combines hands-on strategy, custom tool creation, and weekly accountability to build lasting leadership from the inside out.
It includes:
A Cafe Business 101 class tailored specifically for managers
Creation of a custom Manager Reporting Sheet to track key metrics weekly
Weekly manager meetings to review numbers, set goals, and coach through challenges (owners are welcome to join)
Regular check-ins with ownership to align on priorities, performance, and expectations
Support in building additional tools managers may need — like inventory tracking sheets, SOPs, org charts, or communication systems
Guidance on how to lead a team, not just manage one — including feedback, delegation, and conflict resolution
A built-in rhythm of goal setting, execution, and follow-through to drive real results and build manager confidence
This isn’t a one-time training — it’s a strategic partnership designed to create lasting systems, clear communication, and operational stability you can rely on long after our work together ends.
-
This service is billed as a monthly retainer, with a 3-month minimum commitment. You’ll receive 10 hours of dedicated support per month, which typically allows for:
Weekly manager meetings
A monthly owner check-in
~3 hours of tool development, strategy, or implementation work (or more check-ins with the owner)
$2,250/month
$6,750 total minimum commitment
(~$225/hour discounted from your standard $300/hr rate)This is a scaled-down, high-impact version of fractional leadership — not full DOO coverage, but a clear and focused partnership designed to create structure, build accountability, and move the needle without overwhelming your team or budget.
If you'd prefer to use all 10 hours for weekly coaching and skip tool creation, that’s totally doable — and additional hours can always be added at the same discounted hourly rate.
Travel and accommodations are billed separately for in-person visits — but I travel often and might already be heading to your city.
Looking for one-time trainings or manager workshops instead?
Visit my Workshops page for more flexible options.👉 Schedule a consultation to explore if this structure is the right fit for your team.
Orientation & Training Plans
This isn’t just for new hires — it’s your culture, in writing.
A strong orientation guide sets the tone for your entire company. It defines expectations, communicates your mission and values, and gives your team a shared understanding of what it means to work at your shop.
It’s one of the most powerful tools I use to help owners build stronger, more consistent, more values-driven businesses.
-
Because people can’t meet expectations they’ve never been clearly given.
So many of the issues that come up in cafes — miscommunication, frustration, low morale, inconsistent performance — are rooted in a lack of clarity. And I can tell you from experience: employee complaints are the number one thing cafe owners come to me for help with.
Your orientation guide isn’t just a new hire tool — it’s a culture builder, a leadership tool, and a way to make sure everyone is aligned from the very beginning. I’ve helped reset and reshape culture in all kinds of companies — from grassroots cafes to multi-location operations — and this is always one of the first places we start.
It’s your opportunity to clearly define what matters in your business: how you treat people, what success looks like, and how your shop actually runs. When that clarity exists, everything else becomes easier — performance improves, retention goes up, and team energy starts to shift.
It also takes pressure off you and your managers to constantly “reset” expectations — because now it’s all written down, intentionally and beautifully.
-
A fully customized, branded, and well-designed orientation guide that communicates your shop’s mission, values, expectations, systems, and culture — all in one place.
It’s created in Canva, designed to be editable so you can update it as your business grows. It’s written in your voice, reflecting how you actually operate — not generic HR language, but something your team will read and get.
This becomes a foundational tool for how you onboard, manage, and lead your team — and one of the most powerful ways to build a strong, clear, and aligned company culture.
The service includes:
Ongoing meetings with you (and key team members) to gather the real story and tone of your business
A beautifully formatted document built in Canva — so you can edit and update it in the future
Sections like:
About the Owners / Company Story
Mission, Vision & Values
What Success Looks Like (metrics for all employees)
Expectation of vibes & culture
A Custom Employee Review Form
Systems & Operations Overview
Optional FAQs or location-specific pages
Optional staff meeting leadership to introduce the new vision to your team
-
This service is billed as a discounted hourly retainer, with two tiers available:
10-hour retainer – $2,800
20-hour retainer – $5,200
(includes a greater hourly discount at $260/hr)
Most Orientation & Training Guide projects take between 10–30+ hours, depending on the size of your team, how much clarity you already have, and whether you’d like to add on extras like:
A custom Employee Review Form
In-person presentation of the guide to your staff
Expanded content for multiple locations or departments
Job descriptions for all positions in the company
Org Chart - to define roles and structure of the company
Full Training Plan for all new employees
Travel and accommodation fees are additional for in-person sessions, but please inquire — I travel often and may be in your city soon.
Additional hours can be added to your retainer at the same discounted rate you started with. Payment plans are available.
👉 Schedule a consultation to get a custom recommendation based on your needs.
Register Optimization
Clear sales data is one of the most important tools you can have as a business owner — and most cafes are running without it.
A properly structured POS system gives you visibility into what’s really happening in your business: what’s selling, what’s dragging, and where your money is being made (or lost). It helps your managers lead with clarity, your reports make sense, and your pricing decisions come from facts — not feelings.
And if your system is a mess — don’t worry, I’ve seen worse.
-
If your POS (Point of Sale) system is disorganized, your data is lying to you.
You might think you know what’s selling, where your money is going, or how your modifiers are performing — but if your register isn’t clean, your reports can’t be trusted. Most cafe owners are flying blind, making gut decisions based on unclear numbers, and passing that confusion down to their managers.
A well-organized POS system is foundational. It helps you lead with facts, track performance over time, and make smarter, faster decisions.
It gives your managers clarity and control — and it helps your baristas move faster and more confidently at the register, improving efficiency and guest experience.
-
This service starts with a full review of your POS system and menu — a deep dive into how your register is structured, how your team is using it, and whether your sales data is giving you the clarity you need.
The project includes:
A detailed audit of your POS layout, including categories, modifiers, and item structure
A menu review to understand how your register should best be structured according to your offerings and the workflow of your baristas
Full backend restructuring and reorganization to set you up for accurate, usable sales data - done after close and before open as to not disturb daily operations
Training materials and assistance to help your employees understand the new way
Optional: Review and update of all online ordering platforms, including restructuring your offerings, syncing with your in-store system, or launching a new system if needed
This work is quiet but powerful — and I’ve been known to do it like a café fairy, slipping in behind the scenes to untangle the mess and leave behind a register system that actually makes sense.
-
This is a retainer-based service with a 10-hour minimum commitment.
10-hour retainer – $2,800
20-hour retainer – $5,200 (~$260/hour)
The first phase includes a meeting with ownership, system access, menu review, and a full sales data and POS structure analysis. From there, we’ll move into full reorganization, cleanup, and support — including any connected online ordering platforms.
Most projects fall between 10 and 30 hours. For more complex or multi-platform systems, a 20-hour retainer is recommended. Additional hours can be added later at the same discounted rate.
Payments plans are available to fit your budget. Timeline depends on my availability and monthly project budget.
Workshops & Public Speaking
I believe education is one of the most powerful ways to transform a business.
When owners and managers understand the “why” behind their work — not just the tasks — they make better decisions, avoid expensive mistakes, and feel more confident leading their teams. When staff are included in that education, they feel empowered, engaged, and more invested in the success of the business.
I teach workshops that make the business side of cafes feel less overwhelming and more actionable — whether you’re just starting out or years into the grind. I’ve taught groups ranging from 5-person shop teams to 150-person conference crowds — and I’m fully equipped to go beyond that.
You can join a public in-person or virtual session, book a private class for your team, or bring me in to teach at your event.
For inquiries about speaking opportunities,
please fill out the contact form.
I also share a ton of educational content on Instagram — especially for cafe owners and managers who want to keep learning in a more casual, approachable way. If you’re not quite ready for a class, start there and come say hi.
Industry Collaborations
I collaborate with brands and organizations that want to build a better cafe industry — one that’s smarter, more sustainable, and more supportive for the people who work in it.
From sponsored workshops to thoughtful content creation, I bring operational expertise, a deep connection to cafe owners and teams, and a reputation for keeping it real. I’ve partnered with companies like Odeko, who sponsored one of my public business classes, and created programming like the Reina Cafe Accelerator, focused on helping owners build more stable, profitable, and people-centered businesses.
I’m available for partnerships like:
Sponsored workshops & classes
Collaborative campaigns or educational initiatives
Content creation for social, newsletters, or blogs
Product testing & honest reviews
and any projects/ideas that align with my mission of creating better workplaces, stronger leadership, and a more resilient industry.
I don’t just make content — I speak directly to the people running cafes every day, the decision-makers. My insight is rooted in real-world experience, and my work builds trust by keeping things honest, accessible, and actionable.
⚠️ Just a note: I don’t accept kickbacks or affiliate commissions.
If I recommend a product or service, it’s because I genuinely believe it’s helpful for cafe owners — not because I’m getting a cut.
I keep my platform honest, transparent, and rooted in real-world experience.
I have big plans to grow in 2025 — and I’d love for you to be a part of it.
I’ve worked with dozens of cafes across the country — and my content regularly reaches thousands of cafe professionals through my public courses, Instagram, Threads, and a budding Youtube channel.
There’s still opportunity to sponsor my biggest project yet.